Riding profile

Bournemouth East

UK constituency — England · Urban · south west

The question

Bournemouth East: who wins this toss-up?

Editorial read

Bournemouth East, an urban constituency in England, elected a member with Labour in the previous cycle, with a 12-point margin. The Vote-Scope model projects Reform UK ahead at 27% vote share, against 25% for Labour, and the race could swing.

Sitting member

Tom Hayes

Sits with Labour

Since
2024-07-04
Parliament
59th

Current forecast

Reform UK

Toss-up

Probability
100%
Mean margin (pts)
2.9
P(close race)
100%

Projected vote share

Projection by party

  • Reform UK 26.7%
  • Labour 25.1%
  • Conservative 23.4%
  • Green 10.6%
  • Lib Dems 9.7%
  • Other 4.3%

In context

How this riding stacks up

Reform UK Labour Conservative Green
HereBournemouth East 26.7%25.1%23.4%10.6%
National averageUnited Kingdom 25.3% +1.3 21.7% +3.4 18.9% +4.5 11.8% −1.2

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Labour
Margin
12.2 pts
Margin shift vs current projection
-9.3 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Tom Hayes Elected Labour 18,316 40.8
Tobias Ellwood Conservative 12,837 28.6
Martin Houlden Reform UK 6,268 14.0
Jon Nicholas Lib Dems 3,082 6.9
Joe Salmon Green 2,790 6.2
Kieron Wilson Other 1,529 3.4
Miles Penn Other 88 0.2

Demographics

Who lives here

Population
106,584
Median age
41
Employment rate
75.7%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029