Riding profile

East Wiltshire

UK constituency — England · Mixed · south west

The question

East Wiltshire: who wins this toss-up?

Editorial read

East Wiltshire, a mixed constituency in England, elected a member with the Conservatives in the previous cycle, with a 10-point margin. The Vote-Scope model projects Reform UK ahead at 30% vote share, against 29% for the Conservatives, and the race could swing.

Sitting member

Danny Kruger

Sits with Reform UK

Since
2019-12-12
Parliament
59th

Current forecast

Reform UK

Toss-up

Probability
76%
Mean margin (pts)
0.2
P(close race)
100%

Projected vote share

Projection by party

  • Reform UK 29.6%
  • Conservative 29.4%
  • Lib Dems 15.2%
  • Labour 15.1%
  • Green 8.6%
  • Other 2.0%

In context

How this riding stacks up

Reform UK Conservative Lib Dems Labour
HereEast Wiltshire 29.6%29.4%15.2%15.1%
National averageUnited Kingdom 25.3% +4.2 18.9% +10.5 11.6% +3.5 21.7% −6.6

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Conservative
Margin
10.0 pts
Margin shift vs current projection
-9.8 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Danny Kruger Elected Conservative 16,849 35.7
Rob Newman Labour 12,133 25.7
David Kinnaird Lib Dems 8,204 17.4
Stephen Talbot Reform UK 7,885 16.7
Emily Herbert Green 1,844 3.9
Pete Force-Jones Other 278 0.6

Demographics

Who lives here

Population
102,866
Median age
40
Employment rate
78.3%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029