Riding profile

Swindon North

UK constituency — England · Mixed · south west

The question

Swindon North: who wins this toss-up?

Editorial read

Swindon North, a mixed constituency in England, elected a member with Labour in the previous cycle, with a 9-point margin. The Vote-Scope model projects Reform UK ahead at 30% vote share, against 26% for the Conservatives, and the race could swing.

Sitting member

Will Stone

Sits with Labour

Since
2024-07-04
Parliament
59th

Current forecast

Reform UK

Toss-up

Probability
100%
Mean margin (pts)
3.9
P(close race)
100%

Projected vote share

Projection by party

  • Reform UK 30.0%
  • Conservative 25.9%
  • Labour 24.0%
  • Green 11.4%
  • Lib Dems 6.1%
  • Other 2.3%

In context

How this riding stacks up

Reform UK Conservative Labour Green
HereSwindon North 30.0%25.9%24.0%11.4%
National averageUnited Kingdom 25.3% +4.6 18.9% +7.0 21.7% +2.4 11.8% −0.5

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Labour
Margin
9.3 pts
Margin shift vs current projection
-5.4 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Will Stone Elected Labour 17,930 40.6
Justin Tomlinson Conservative 13,827 31.3
Les Willis Reform UK 7,557 17.1
Andy Bentley Green 2,366 5.4
Flo Clucas Lib Dems 2,086 4.7
Debbie Hicks Other 260 0.6
Scott Hunter Other 139 0.3

Demographics

Who lives here

Population
107,721
Median age
39
Employment rate
78.3%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029