Riding profile

Louth and Horncastle

UK constituency — England · Mixed · east midlands

The question

Louth and Horncastle: will Conservative lose this seat to Reform UK?

Editorial read

Louth and Horncastle, a mixed constituency in England, elected a member with the Conservatives in the previous cycle, with a 12-point margin. The Vote-Scope model projects Reform UK ahead at 38% vote share, against 30% for the Conservatives, and the probability of a close race is negligible.

Sitting member

Victoria Atkins

Sits with Conservative

Since
2015-05-07
Parliament
59th

Current forecast

Reform UK

Safe

Probability
100%
Mean margin (pts)
7.9
P(close race)
0%

Projected vote share

Projection by party

  • Reform UK 38.1%
  • Conservative 30.3%
  • Labour 11.9%
  • Green 8.2%
  • Lib Dems 6.8%
  • Other 4.4%

In context

How this riding stacks up

Reform UK Conservative Labour Green
HereLouth and Horncastle 38.1%30.3%11.9%8.2%
National averageUnited Kingdom 25.3% +12.8 18.9% +11.4 21.7% −9.8 11.8% −3.6

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Conservative
Margin
11.8 pts
Margin shift vs current projection
-4.0 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Victoria Atkins Elected Conservative 17,441 37.5
Sean Matthews Reform UK 11,935 25.7
Jonathan Slater Labour 10,475 22.5
Robert Watson Green 2,504 5.4
Ross Pepper Lib Dems 2,364 5.1
Paul Hugill Other 1,359 2.9
Iconic Arty-Pole Other 309 0.7
Marcus Moorehouse Other 92 0.2

Demographics

Who lives here

Population
98,149
Median age
53
Employment rate
72.8%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029