Riding profile

Sittingbourne and Sheppey

UK constituency — England · Mixed · south east

The question

Sittingbourne and Sheppey: will Labour lose this seat to Reform UK?

Editorial read

Sittingbourne and Sheppey, a mixed constituency in England, elected a member with Labour in the previous cycle, with a 1-point margin. The Vote-Scope model projects Reform UK ahead at 38% vote share, against 23% for the Conservatives, and the probability of a close race is negligible.

Sitting member

Kevin McKenna

Sits with Labour

Since
2024-07-04
Parliament
59th

Current forecast

Reform UK

Safe

Probability
100%
Mean margin (pts)
14.8
P(close race)
0%

Projected vote share

Projection by party

  • Reform UK 37.6%
  • Conservative 22.8%
  • Labour 15.7%
  • Other 8.7%
  • Green 7.7%
  • Lib Dems 7.2%

In context

How this riding stacks up

Reform UK Conservative Labour Other
HereSittingbourne and Sheppey 37.6%22.8%15.7%8.7%
National averageUnited Kingdom 25.3% +12.3 18.9% +3.9 21.7% −5.9 4.8% +3.9

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Labour
Margin
0.9 pts
Margin shift vs current projection
+13.9 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Kevin McKenna Elected Labour 11,919 29.1
Aisha Cuthbert Conservative 11,564 28.2
William Fotheringham-Bray Reform UK 10,512 25.6
Mike Baldock Other 3,238 7.9
Sam Banks Green 1,692 4.1
Frances Kneller Lib Dems 1,321 3.2
Matt Brown Other 529 1.3
Mad Mike Young Other 223 0.5

Demographics

Who lives here

Population
114,441
Median age
39
Employment rate
69.5%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029