Riding profile

South West Wiltshire

UK constituency — England · Mixed · south west

The question

South West Wiltshire: who wins this toss-up?

Editorial read

South West Wiltshire, a mixed constituency in England, elected a member with the Conservatives in the previous cycle, with a 7-point margin. The Vote-Scope model projects Reform UK ahead at 30% vote share, against 27% for the Conservatives, and the race could swing.

Sitting member

Dr Andrew Murrison

Sits with Conservative

Since
2001-06-07
Parliament
59th

Current forecast

Reform UK

Toss-up

Probability
100%
Mean margin (pts)
2.4
P(close race)
100%

Projected vote share

Projection by party

  • Reform UK 29.7%
  • Conservative 27.4%
  • Labour 15.7%
  • Lib Dems 15.2%
  • Green 8.7%
  • Other 3.0%

In context

How this riding stacks up

Reform UK Conservative Labour Lib Dems
HereSouth West Wiltshire 29.7%27.4%15.7%15.2%
National averageUnited Kingdom 25.3% +4.4 18.9% +8.5 21.7% −6.0 11.6% +3.6

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Conservative
Margin
7.0 pts
Margin shift vs current projection
-4.7 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Andrew Murrison Elected Conservative 15,617 33.8
Evelyn Akoto Labour 12,374 26.8
Garry Irvin Reform UK 7,840 17.0
Bret Palmer Lib Dems 7,205 15.6
Fay Whitfield Green 2,243 4.9
James Ward Other 448 1.0
Thomas Culshaw Other 441 1.0

Demographics

Who lives here

Population
97,549
Median age
44
Employment rate
86.0%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029