Riding profile

Staffordshire Moorlands

UK constituency — England · Mixed · west midlands

The question

Staffordshire Moorlands: will Conservative lose this seat to Reform UK?

Editorial read

Staffordshire Moorlands, a mixed constituency in England, elected a member with the Conservatives in the previous cycle, with a 3-point margin. The Vote-Scope model projects Reform UK ahead at 36% vote share, against 29% for the Conservatives, and the probability of a close race is negligible.

Sitting member

Dame Karen Bradley

Sits with Conservative

Since
2010-05-06
Parliament
59th

Current forecast

Reform UK

Safe

Probability
100%
Mean margin (pts)
6.7
P(close race)
0%

Projected vote share

Projection by party

  • Reform UK 35.6%
  • Conservative 28.9%
  • Labour 18.8%
  • Green 9.7%
  • Lib Dems 5.6%
  • Other 1.0%

In context

How this riding stacks up

Reform UK Conservative Labour Green
HereStaffordshire Moorlands 35.6%28.9%18.8%9.7%
National averageUnited Kingdom 25.3% +10.3 18.9% +10.0 21.7% −2.8 11.8% −2.1

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Conservative
Margin
2.7 pts
Margin shift vs current projection
+4.0 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Karen Bradley Elected Conservative 15,310 35.4
Alastair Watson Labour 14,135 32.6
Dave Poole Reform UK 10,065 23.2
Helen Stead Green 2,293 5.3
Graham Oakes Lib Dems 1,499 3.5

Demographics

Who lives here

Population
85,262
Median age
49
Employment rate
74.8%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029