Riding profile

Stoke-on-Trent North

UK constituency — England · Urban · west midlands

The question

Stoke-on-Trent North: will Labour lose this seat to Reform UK?

Editorial read

Stoke-on-Trent North, an urban constituency in England, elected a member with Labour in the previous cycle, with a 14-point margin. The Vote-Scope model projects Reform UK ahead at 38% vote share, against 24% for Labour, and the probability of a close race is negligible.

Sitting member

David Williams

Sits with Labour

Since
2024-07-04
Parliament
59th

Current forecast

Reform UK

Safe

Probability
100%
Mean margin (pts)
15.5
P(close race)
0%

Projected vote share

Projection by party

  • Reform UK 37.5%
  • Labour 23.6%
  • Conservative 21.5%
  • Green 7.8%
  • Lib Dems 5.2%
  • Other 4.1%

In context

How this riding stacks up

Reform UK Labour Conservative Green
HereStoke-on-Trent North 37.5%23.6%21.5%7.8%
National averageUnited Kingdom 25.3% +12.2 21.7% +1.9 18.9% +2.6 11.8% −4.0

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Labour
Margin
14.1 pts
Margin shift vs current projection
+1.4 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
David Williams Elected Labour 14,579 40.3
Jonathan Gullis Conservative 9,497 26.3
Karl Beresford Reform UK 8,824 24.4
Josh Harris Green 1,236 3.4
Jag Boyapati Other 1,103 3.0
Lucy Hurds Lib Dems 911 2.5

Demographics

Who lives here

Population
100,899
Median age
40
Employment rate
70.5%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029