Riding profile

West Bromwich

UK constituency — England · Urban · west midlands

The question

West Bromwich: who wins this toss-up?

Current forecast

Labour

Toss-up

Probability
90%
Mean margin (pts)
0.0
P(close race)
100%

Projected vote share

Projection by party

  • Labour 31.6%
  • Reform UK 31.6%
  • Conservative 17.1%
  • Green 8.6%
  • Other 6.0%
  • Lib Dems 4.7%

Watch list

The tightest races

Smallest projected margin. Open one for the numbers.

  1. Birmingham ErdingtonReform UK60 %0.5 pt margin
  2. Derby NorthLabour62 %0.5 pt margin
  3. Middlesbrough and Thornaby EastReform UK62 %0.5 pt margin

In context

How this riding stacks up

Labour Reform UK Conservative Green
HereWest Bromwich 31.6%31.6%17.1%8.6%
National averageUnited Kingdom 21.8% +9.8 25.4% +6.3 19.3% −2.2 10.8% −2.3

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Editorial read

West Bromwich, an urban constituency in England, elected a member with Labour in the previous cycle, with a 26-point margin. The Vote-Scope model projects Labour ahead at 32% vote share, against 32% for Reform UK, and the race could swing.

Sitting member

Sarah Coombes

Sits with Labour

Since
2024-07-04
Parliament
59th

Previous election · 2024

Won by
Labour
Margin
26.2 pts
Margin shift vs current projection
-26.2 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Sarah Coombes Elected Labour 16,872 46.3
Will Goodhand Conservative 7,318 20.1
Ray Nock Reform UK 7,101 19.5
Gita Joshi Green 2,036 5.6
Mohammed Yasin Other 1,707 4.7
Parmjit Gill Lib Dems 1,314 3.6
Sam Harding Other 133 0.4

Demographics

Who lives here

Population
111,975
Median age
37
Employment rate
67.6%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029