Riding profile

West Bromwich

UK constituency — England · Urban · west midlands

The question

West Bromwich: who wins this toss-up?

Editorial read

West Bromwich, an urban constituency in England, elected a member with Labour in the previous cycle, with a 26-point margin. The Vote-Scope model projects Reform UK ahead at 31% vote share, against 30% for Labour, and the race could swing.

Sitting member

Sarah Coombes

Sits with Labour

Since
2024-07-04
Parliament
59th

Current forecast

Reform UK

Toss-up

Probability
100%
Mean margin (pts)
2.5
P(close race)
100%

Projected vote share

Projection by party

  • Reform UK 30.9%
  • Labour 30.0%
  • Conservative 16.9%
  • Green 10.6%
  • Lib Dems 5.7%
  • Other 5.6%

In context

How this riding stacks up

Reform UK Labour Conservative Green
HereWest Bromwich 30.9%30.0%16.9%10.6%
National averageUnited Kingdom 25.3% +5.6 21.7% +8.4 18.9% −2.0 11.8% −1.2

Nationwide averages computed across the 650 riding-level projections (unweighted mean).

Previous election · UK 2024

Won by
Labour
Margin
26.2 pts
Margin shift vs current projection
-23.6 pts

Detailed result · UK 2024

Candidates and votes

Candidate Party Votes % Occupation
Sarah Coombes Elected Labour 16,872 46.3
Will Goodhand Conservative 7,318 20.1
Ray Nock Reform UK 7,101 19.5
Gita Joshi Green 2,036 5.6
Mohammed Yasin Other 1,707 4.7
Parmjit Gill Lib Dems 1,314 3.6
Sam Harding Other 133 0.4

Demographics

Who lives here

Population
111,975
Median age
37
Employment rate
67.6%

Data source : ONS mid-2022 population + Jan 2026 labour market

Last model run
Cycle
uk_2029